Ghostwriting and publishing: persevere

Many book projects fail because of reality: the beginners mistakes of the authors – and how to avoid them.

The book market has changed a lot in the last few years. First and foremost, this is due to technical developments, such as the cost-effective distribution of e-book readers and new printing processes, which make a system such as Print on Demand possible in the first place.

Precisely because it is easier for budding authors than ever to bring their work to the market, the competitive pressure – and thus the need for advertising of all kinds – has risen enormously.

A book idea is outlined quickly.

First-time authors often think of their personal history, their feelings and the tension that every reader must inevitably feel at this stage. For the clientele, however, this is different: they must first learn about the work, not only need to be made aware of the topic or the authors, but also to come to the conviction that the book helps them in one way or another – whether through concrete advice or just by skilfully telling a fun story.

Those writers who seek to contact ghostwriters experience some

disillusionment, at least when they come across a reputable representative of these professions: a book is hard work, and in most cases the chances of success are anything else due to the fragmented market as sure. Only those who really want to publish their story, their opinion or their life support in book form, will accept this. A two- to three-hundred-page book can hardly be written in a few months (and if it does, that inevitably expresses the quality).

Those who are still undecided can get the necessary information through a consultation and at the same time check whether the chosen ghostwriter has the right wavelength. An overly optimistic reaction in the sense of “Sure, let’s do it – no problem” can be a reason for mistrust. A reputable ghostwriter, on the other hand, will provide a realistic estimate of working hours, prices and chances of success – even though in some cases this means that the customer will abandon the book project and instead opt for the cheaper essay in a specialist journal.