“Publisher is looking for authors! With ghostwriting to book success! “

Advertising lines like these can often be found on the internet, in newsletters or in magazines.

What’s the point, especially since the reverse case is the rule and many authors are desperately looking for publishers?

The vile truth that lurks behind most of these advertisements is that they are grant publishers who are not interested in readers, but in the first place on bona fide authors:

writers who not only publish their work with generous sums of money but also for self-evident (such as the editing or marketing) pay and ultimately are still the best buyers of their own works.

The fact is, unfortunately, that a whole industry is bent on taking advantage of the hopes, optimism and ambition of naive young authors, and who does not dream of doing anything for the sales success of the resulting books.

Many such publishers (who in no way live up to this name) also advertise with “ghostwriting”, ensuring that the reputation of this industry – which is considered a dodgy industry anyway – is even more negative.

So when is ghostwriting so serious?

The answer can only be: when the customer knows what he is doing and what services he can charge for his money. Then, if the agency or the ghostwriters do not raise false hopes about the expected sales successes. And above all, when the ghost writer gives the client a realistic picture of his work, its possibilities and limitations. But above all, when both sides are in an exchange, learn from each other and profit.

Reputable ghostwriters usually examine their clients as intensively as they do the other way around. If a customer does not match what a ghostwriter can do with his idea, ideas or style, it makes more sense to continue the search – perhaps the ghost knows a colleague better suited to deliver the text he wants.